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Appendix 4 - Advertising and market research

 

Under section 311A of the Commonwealth Electoral Act 1918 the department is required to disclose payments of $11,200 or more (inclusive of GST) to specific types of organisations. These organisations are advertising agencies, market research organisations, polling organisations, media advertising organisations, and direct mail organisations.

Details of payments to the other categories of organisations are set out below.

Table A4.1: Payments to advertising, market research and other designated organisations, 2011-12

Name of organisation Payment ($) Purpose Key
Adcorp Australia Ltd $503,751 Non-campaign government advertising C
Di Marzio Research Pty Ltd $44,000 Market research for the National Security Public Information Campaign B
Di Marzio Research Pty Ltd $12,325 Market research for the Personal Property Securities Campaign B
Andrews Group Pty Ltd $58,970 Market research for the Personal Property Securities Campaign B
Universal McCann $1,313,526 Media advertising for the Personal Property Securities Campaign C
Universal McCann $514,133 Media advertising for the National Security Public Information Campaign C
Stamford Interactive $35,000 Market research for redevelopment of departmental website B
Lavender $60,000 Creative design for Personal Property Securities Campaign A
Mark Dignam & Associates Pty Ltd $34,882 Market research for development of chemical security information products B

 

Key

A Paid to a creative advertising agency to develop advertising campaign.

B Paid to a market research organisation.

C Paid to a media advertising organisation for placing government advertising (both campaign and non-campaign) in the media.

The payments listed in Table A4.1 were made in the 2011-12 financial year, of which certain payments may have been approved in the 2010-11 financial year.

Mandatory statement

During 2011-12, the Attorney-General's Department conducted the following advertising campaigns: Personal Property Securities Campaign and the National Security Team. Further information on those advertising campaigns is available at www.ag.gov.au and in the reports on Australian Government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at www.finance.gov.au/advertising/index.html.