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 Appendix 6 - Advertising and market research

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Advertising and market research

Under section 311A of the Commonwealth Electoral Act 1918 the Department is required to disclose payments of $11,200 or more (inclusive of GST) to specific types of organisations, including advertising agencies, market research companies, polling organisations, media advertising organisations, and direct mail organisations.

There were no payments in 2010–11 to direct mail or polling organisations.

Details of payments to the other categories of organisations are set out below.

Table 24: Payments to advertising, market research and other designated organisations, 2010–11

Name of organisation Payment ($) Purpose Key
Di Marzio Research Pty Ltd 81,950 Market research for Personal Property Securities campaign B
110,000 Market research for the national security public information campaign B
GfK Bluemoon 97,139 Market research for the Countering Violent Extremism program B
Lavender 80,000 Creative design for Personal Property Securities campaign A
Adcorp Australia Limited 369,834 Non-campaign government advertising C
Universal McCann 1,309,172 Media advertising for the national security public information campaign C

The above payments were made in the 2010–11 financial year, of which certain payments may have been accrued in the 2009–10 financial year.


A Paid to a creative advertising agency to develop advertising campaign.

B Paid to a market research organisation.

C Paid to a media advertising organisation for placing government advertising (both campaign and non-campaign)
in the media.

During 2010–11, the Attorney-General’s Department conducted only one advertising campaign: the national security campaign. Further information on this is available at <http://ag.aglink.ag.gov.au> and in the report on Australian Government advertising that is prepared by the Department of Finance and Deregulation at <http://www.finance.gov.au/advertising/index.html>.

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